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Trademarking and Licensing of Logos

The University of South Carolina Upstate works in partnership with Strategic Marketing Affiliates (SMA) to protect all logos and word marks while strengthening the University’s brand identity. SMA  provides licensing representation for USC Upstate in an effort to regulate University and athletic logos. To learn more about the authorized use of USC Upstate logos, visit www.smaworks.com

What this means for the Campus Community
University departments and groups may order merchandise and apparel from companies that are licensed vendors only. Should you order merchandise bearing University logos using an unlicensed vendor, your merchandise can be confiscated  and destroyed.

Full List of Licensed Vendors  

If the company that you wish to do business with is not a licensed vendor, they may apply for a license at http://www.smaworks.com/licensing-services/

What this means for Vendors
In order to produce merchandise and apparel bearing the USC Upstate logos, you must be a licensed vendor with SMA. To apply for a license, visit http://www.smaworks.com/licensing-services/.

  • Restricted License Application is for companies that desire to only produce licensed products for internal use at the selected institution. No products produced under this license agreement may be sold to the general public. Most departments on campus will work with this type of vendor to order t-shirts, tote bags, etc. that will be GIVEN AWAY to students and not re-sold to the general public.  The cost for this license is $75.
  • Standard License Application is for companies that desire to produce licensed products for resale to the general public. Companies that produce items to be sold in the Bookstore or for Athletics to sell on their website must register as Standard Vendors  because we ARE re-selling that merchandise. The cost for this license is $150.
Communications Resources

Directory Updates 
Event Calendar
Event Submission
Email Newsroom Submission
Photo Galleries
Image Management Manual
Digital Signage Policy
Logo Usage Guidelines
Publication Review Process
Web Editorial Style Guide
E-mail Etiquette  
Awards & Accolades

Contact Us

Tammy Whaley
Assistant Vice Chancellor for University Communications & Media Contact
Phone: 864-503-5210

Carolyn Farr Shanesy
Public Information Specialist
Phone: 864-503-7419

Eric Swearengin
Director of Web Services
Phone: 864-503-7487

Katie Freseman
Web Content Coordinator &
Social Media Manager
Phone: 864-503-5081

Veronica Quick 
Senior Designer
Phone: 864-503-5013 

Elvia Resendiz
Graphic Designer
Phone: 864-503-5207

Les Duggins 
Photographer
Phone: 864-503-5591 

Matthew Johnson
Multimedia Assistant
Phone: 864-503-5265

Meg Hunt
Special Projects

Phone: 864-503- 5286  

Contact Us

USC Upstate
800 University Way
Administration Bldg, Suite 229
Spartanburg, SC 29303
Fax: 864-503-5072