What Can You Do With A Marketing Degree
DESCRIPTION:
Preparation in this area will provide the student with an awareness of the marketing problems confronting today's business firms, some knowledge and experience in application of the tools and techniques of marketing problem solving, and a more detailed acquaintance with one or more specific areas of the marketing discipline.
SKILLS/ABILITIES:
Planning
Ability to influence and persuade
Problem solving
Quantitative skills
Oral and written communication skills
Adaptability/flexibility
Teamwork
Leadership
Management/supervisory skills
Creativity
Interpersonal skills
Marketing skills
Negotiation
TYPICAL WORK ACTIVITIES:
Explain available services and/or products; explain features and demonstrate when necessary
Take payment or arrange for credit
Manage products and services
Order, price, display, and inventory merchandise
Create advertising campaigns
Conduct sales analysis
Develop research methodology and analyzes data, generates reports
Conduct marketing audits
Develop marketing strategies and tactics
OCCUPATIONAL OPPORTUNITIES:
Account Representative
Advertising Executive
Brand Manager
Buyer
Comparison Shopper
Consumer Affairs Specialist
Customer Service Manager
Direct Mail Specialist
Distribution Manager
District Sales Manager
Franchise Specialist
Internet Marketing Specialist
Inventory Control Specialist
Marketing Planner
Market Representative
Market Researcher
Merchandising Manager
Packaging Specialist
Product Manager
Promotions Director
Public Relations Manager
Research Analyst
Retail Manager
Sales Agent
International Marketer
Telemarketing Representative
Wholesale Salesperson
POSSIBLE EMPLOYMENT SETTINGS:
Advertising Agencies
Consulting Firms
Entertainment Firms
Franchisees/Franchisers
Government
Industry
Manufacturers
Media
Nonprofit Organizations
Public Relations Firms
Retailers
Sports Teams/Athletic Organizations
Transportation Firms
Wholesalers
SALARY INFORMATION:
www.focuscareer.com
www.salary.com
www.salaryexpert.com
According to the Spring 2008 Salary Survey of the National Association of Colleges and Employer (NACE), the average salary offer for Marketing/Marketing Management majors is: $43,318.
CAREER SERVICES RESOURCES:
Successful Pharmaceutical Selling, Martin Bischoff, 1997
Opportunities in Marketing Careers, Margery Steinberg. VGM Career Horizons, Chicago, 1991
Opportunities in Sales Careers, Ralph M. Dahm and James Brescoll. VGM Career Horizons, Chicago, 1998
Careers in Retailing, Joel R. Evans and Barry Berman. Hofstra University School of Business Press, Hempstead, NY, 1993
Marketing and Sales Career Directory, Bradley J. Morgan. Visible Ink Press, Detroit, 1993
Careers in Business, Lila B. Stair, 1998
Careers in Focus: Business, 2000
What Can You Do With a Major in Business? 2005 GCIS and Focus Programs
ADDITIONAL INFORMATION:
American Advertising Federation
1101 Vermont Avenue, NW, Suite 500
Washington, D.C. 20005-6306
www.aaf.org/index.html
Market Research Association
1344 Silas Deane Hwy., Suite 306
Rocky Hill, CT 06067
www.mra-net.org
American Marketing Association
311 S. Wacker Dr., Suite 5800
Chicago, IL 60606
www.ama.org
National Retail Federation
325 Seventh Street NW, Suite 1100
Washington, DC 20004
www.nrf.com
WEB SITES:
Marketing and Sales Job Page: www.nationjob.com/marketing
American Marketing Association: www.ama.org
The Ad Council: www.adcouncil.org
Careers: www.careers.wsj.com
Marketing Classifieds: www.marketingjobs.com
STUDENT ORGANIZATION:
Marketing Club