Young Alumni Award
London Robinson currently works as an integrated digital specialist at WSPA 7 News and Nexstar Media Group. In this role, she manages the Nexstar Digital Advertising Revenue within the company’s account executive sales team. London works collaboratively with her team as the digital expert to develop digital ad revenue. She started at WSPA in 2017 with no experience in the field but a bachelor’s degree in Communications from USC Upstate. Since London’s arrival, Nexstar Digital’s ad revenue has increased more than sevenfold. In 2019, her team set the record for the largest Nexstar Digital Advertising sale, a multimillion-dollar account. “We also became the No. 1 property in the company for Nexstar Digital Ad revenue in 2021,” she says. “This significant growth in the past five years has allowed for our digital department to grow from two team members to six.”
London credits her education at USC Upstate for the successes she has achieved thus far in her career. “USC Upstate taught me the required skills I needed to transition into the professional I am today,” she says. “My career requires me to be an excellent communicator, presenter, and critical thinker. I identify client needs for a digital advertising strategy and excel at building meaningful business relationships. My communication degree from USC Upstate and my mentorship from Dr. Carolina Webber afforded me the skills needed for my role.”
“True leaders create more leaders, and that’s what Dr. Carolina Webber did for me,” London adds. “Dr. Webber saw me as a leader before I saw it in myself. In our Small Group Communication class, she instructed us to write what position we wanted to be in within our group for the semester. I contemplated what position I wanted to be in. I’m naturally more vocal and likely to take charge of situations so I felt I could be a leader, but I also lacked the confidence within myself to be that leader. Dr. Webber assigned me as the group leader and she helped me build that confidence with one-on-one time with me, and the constructive criticism necessary for me to develop those skills. That experience led to my continued growth as a leader in my field.”
London has returned to campus several times as a guest speaker and says she enjoys talking to students and sharing how her education paved the way to a rewarding and meaningful career.