Create, strategize, and innovate
Discover what people want and how to sell it to them with a degree in Marketing. Develop your creativity, strategic thinking and technology skills to excel in the business world.
Program Highlights
Become an effective communicator with courses in psychology and sociology that give you insight into human behavior. Examine market trends, consumer patterns, and promotional strategies to learn what has an impact on buyers. Learn how to market on social media and other digital platforms.
Why USC Upstate?
Our faculty bring their experience as professional marketers to the classroom to give you first-hand insights into the field. Develop the deep understanding of consumer behavior and data that you’ll need to succeed. Work with local businesses and nonprofits on projects that give you valuable experience.
Your Future Career
Learn social media and digital marketing strategies for today’s workplace. Equip yourself with the skills to become a social or digital media strategist, advertiser, market research and analysis specialist, brand manager, and more. Participate in real-world learning opportunities in the community.
learn more about the program!
The academic catalog gives you detailed information about the major, courses, and any additional requirements. To complete the marketing undergraduate degree, you will need 120 credit hours.
You can also reach out to your admissions counselor who can assist you in your next steps.
Take a class in Disney marketing
The favorite day of the semester in Professor Kim Land’s Applications of the Disney Way class is Halloween! The students dress like a Disney character. The class may seem like child’s play, but it uses Disney to teach vital lessons about marketing and customer service.
Next Steps
Discover all that USC Upstate has to offer you We’re here to make this journey personal and informative, so let’s get started!
We’ll share a wealth of valuable information tailored just for you. You’ll receive details about your major, critical scholarship opportunities, financial aid information, and exclusive events that will help you confirm that USC Upstate is the perfect fit for you.
Your next goal is to secure admission to USC Upstate, and we’re here to support you every step of the way. Aim for a GPA above of 2.5 to ensure your smooth entry into our vibrant academic community.
Stay in the loop and be part of our community by following us on our various social media channels. Our Admissions Instagram account is your window into life on our campus. You’ll get a taste of the vibrant atmosphere and learn about events and important deadlines that matter to you.
We’re thrilled to be a part of your journey toward success. Let’s connect, explore, and thrive together at USC Upstate!